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Purposes of MS Study

No matter what industry it is, business model is the problem faced by all enterprises that are mainly in the form of chain-store operation: how to perform sound management towards the numerous sub-branches? How to maintain consistent standardized management in each branch?

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Roles of MS study

MS study is widely used in various service enterprises and chain enterprise/organizations. Through the research, the real status of service terminals can be reflected to the client. In addition, the research will add value to the products and brand of the client company

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Industrial Analysis on MS study

With increasing more transnational corporations introduced the service in China, “MS study” is developing widely and rapidly. Due to the technical requirements and difficulties in quality control during implementation, the method is only adopted by a few number of multinational corporations and domestic professional market research companies, and is hardly known by outsiders.

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Application of MS Study Result

ith the supervisory mechanism brought about by the visit of mystery shoppers and combining with the reward-and-penalty system, invisible pressure will be brought to services staffs, leading them to actively improve their own professionalism

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Techniques of MS Study

MS Study is mainly conducted with observation method to test the onsite service quality. Mystery shoppers will be given special tasks from the organization, make undercover visit to the object company, and transform the test items into natural behavior of consumers, so as to detect the company service facilities and employees service attitude. The research has the following advantages

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